Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hilll/Irwin
2004
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| ISBN: | 0071214380 |
| Edition: | 6th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xxvi, 779 s., [65] s. príl. fotogr., ilustr., sch. 28 cm |
|---|---|
| ISBN: | 0071214380 |
