Payne, A., & Dobešová, V. (1996). Marketing služeb (1. vyd.). Grada.
Chicago Style (17th ed.) CitationPayne, Adrian, and Veronika Dobešová. Marketing Služeb. 1. vyd. Praha: Grada, 1996.
MLA (9th ed.) CitationPayne, Adrian, and Veronika Dobešová. Marketing Služeb. 1. vyd. Grada, 1996.
Warning: These citations may not always be 100% accurate.


