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Specifics of brand management during finantial crises

Bibliographic Details
Main Author: Lhotáková, Markéta (Author)
Format: Article
Language:Slovak
English
ISBN:9788022527675
Subjects:
globálna hospodárska kríza
marketing
marketingová komunikácia
marketing značky
manažment značky
Description
Item Description:Pozn. pod čiarou
ISBN:9788022527675
Bibliography:Bibliogr. odkazy

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