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|a Rajt, Štefan,
|d 1932-
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|9 205465
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|a STRATEGICKÝ MARKETINGOVÝ MANAGENENT VÝROBKOVEJ POLITIKY
|c Štefan Rajt
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| 773 |
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|t Marketing - franchising
|d Bratislava : Ekonóm, 1995
|g S. 33-35
|z 8022507601
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