APA (7th ed.) Citation

Karkalíková, M., & Lacková, A. Marketing and the service strategy.

Chicago Style (17th ed.) Citation

Karkalíková, Marta, and Alica Lacková. Marketing and the Service Strategy.

MLA (9th ed.) Citation

Karkalíková, Marta, and Alica Lacková. Marketing and the Service Strategy.

Warning: These citations may not always be 100% accurate.