APA (7th ed.) Citation

Kranner, G., & Krycha, K. A. Marketing Mix Decision Making Using Scanner Data and Self-Organizing Maps.

Chicago Style (17th ed.) Citation

Kranner, Gerhard, and Karl A. Krycha. Marketing Mix Decision Making Using Scanner Data and Self-Organizing Maps.

MLA (9th ed.) Citation

Kranner, Gerhard, and Karl A. Krycha. Marketing Mix Decision Making Using Scanner Data and Self-Organizing Maps.

Warning: These citations may not always be 100% accurate.