APA (7th ed.) Citation

Soldatos, J., & Hardy, J. Why new products fail: Lessons from the Australian grocery market.

Chicago Style (17th ed.) Citation

Soldatos, Jerry, and Jurate Hardy. Why New Products Fail: Lessons from the Australian Grocery Market.

MLA (9th ed.) Citation

Soldatos, Jerry, and Jurate Hardy. Why New Products Fail: Lessons from the Australian Grocery Market.

Warning: These citations may not always be 100% accurate.