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Conceptualizing the brand as the value: approaches and methods to its valuation

Bibliographic Details
Main Author: Pčolinská, Lenka (Author)
Format: Article
Language:Slovak
English
PhysicalDescription:Sch., tab.
ISSN:1336-796X
Subjects:
obchodné značky
hodnota značky
Description
Physical Description:Sch., tab.
ISSN:1336-796X
Bibliography:Bibliogr. odkazy

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