Event marketing vs. sponzoring (pre a proti na príklade jednej udalosti)

Bibliographic Details
Main Author:	Butoracová Šindleryová, Ivana, 1980- (Author)
Format:	Article
Language:	Slovak
ISSN:	1336-796X
Subjects:	marketing udalostí public relations sponzorstvo

Description
ISSN:	1336-796X
Bibliography:	Bibliogr. odkazy

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