The Elaboration Likelihood Model and its application in marketing communication
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| Format: | Article |
| Language: | Slovak English |
| PhysicalDescription: | Grafy, sch. |
| ISSN: | 1337-7493 |
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| Item Description: | Pozn. pod čiarou |
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| Physical Description: | Grafy, sch. |
| ISSN: | 1337-7493 |
| Bibliography: | Bibliogr. odkazy |
