Marketingová komunikácia

Bibliographic Details
Main Authors:	Horňák, Pavel, 1953-2023 (Author), Brečka, Samuel, 1943- (Author), Hlinková, Danica (Author), Ivantyšyn, Roman, 1946- (Author), Krížová, Bohuslava (Author), Konečná, Vlasta, 1953- (Author), Labská, Helena, 1945-2020 (Author), Svoboda, Václav (Author), Serafínová, Danuša (Author), Šesták, Peter (Author), Štefániková, Katarína (Author), Vopálenská, Eva (Author)
Format:	Book
Language:	Slovak Czech
PhysicalDescription:	359 s. ilustr., sch., tab. 21 cm
Published:	Bratislava Book & Book 2007
ISBN:	9788096909957
Edition:	1. vyd.
Subjects:	marketingová komunikácia reklama a propagácia public relations Communication in marketing Advertising učebnice vysokých škôl Textbooks (higher)

Similar Items