Cover Image

Marketing a inovatívne marketingové riadenie

Bibliographic Details
Main Authors: Soviar, Jakub, 1980- (Author), Lendel, Viliam, 1982- (Author), Varmus, Michal, 1983- (Author)
Other Authors: Vodák, Josef, 1956-
Format: Book
Language:Slovak
PhysicalDescription:197 s. grafy, sch., tab. 21 cm
Published: Žilina AB-TLAČ 2012
ISBN:9788097120641 (brož.)
Edition:1. vyd.
Subjects:
marketing
marketingový manažment
Marketing management
inovácie
Innovations
manažment inovácií
Management of innovation
monografie
Monographs
Description
Physical Description:197 s. grafy, sch., tab. 21 cm
ISBN:9788097120641 (brož.)
Bibliography:Bibliogr.: s. 190-197

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