Comparative analysis of ethics in marketing communication of higher education institutions

Bibliographic Details
Main Authors:	Hvizdová, Eva (Author), Mokrišová, Viera (Author), Radvanská, Katarína (Author)
Format:	Book
Language:	English
PhysicalDescription:	84 s. grafy, ilustr., tab. 22 cm
Published:	Mainz Logophon Verlag 2014
ISBN:	9783936172317
Subjects:	vysoké školy Universities and colleges marketingová komunikácia Communication in marketing etika Ethics monografie Monographs

Description
Item Description:	Názov z obalu
Physical Description:	84 s. grafy, ilustr., tab. 22 cm
ISBN:	9783936172317
Bibliography:	Bibliogr.: s. 79-83 ; reg. citovaných aut.

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