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Marketing strategies

Bibliographic Details
Main Authors: Ďaďo, Jaroslav, 1954- (Author), Táborecká, Janka, 1979- (Author)
Format: Book
Language:English
PhysicalDescription:225 s. fotogr., ilustr., sch., tab. 21 cm
Published: Banská Bystrica Matej Bel University, Faculty of Economics 2013
ISBN:9788055705552
Edition:1st ed.
Subjects:
strategický marketing
strategický manažment
Strategic marketing
marketingový manažment
Marketing management
Strategic planning
učebnice vysokých škôl
Textbooks (higher)
Description
Physical Description:225 s. fotogr., ilustr., sch., tab. 21 cm
ISBN:9788055705552
Bibliography:Bibliogr.: s. 216-224 ; bibliogr. odkazy

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