Models of branding and their application

Bibliographic Details
Main Author:	Mazurek, Marica (Author)
Format:	Book
Language:	English
PhysicalDescription:	116 strán 24 cm
Published:	Žilina University of Žilina 2020
ISBN:	9788055417059
Edition:	First edition
Subjects:	obchodné značky Brand name products marketing riadenie značky produktový manažment Brand management konkurencieschopnosť identita organizácie Competitiveness Corporate identity Product management monografie Monographs

Description
Physical Description:	116 strán 24 cm
ISBN:	9788055417059
Bibliography:	Obsahuje bibliografiu za jednotlivými príspevkami

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