Cover Image

Models of branding and their application

Bibliographic Details
Main Author: Mazurek, Marica (Author)
Format: Book
Language:English
Published: Žilina University of Žilina 2020
Edition:First edition
Subjects:
obchodné značky
Brand name products
marketing
riadenie značky
produktový manažment
Brand management
konkurencieschopnosť
identita organizácie
Competitiveness
Corporate identity
Product management
monografie
Monographs
Description
Physical Description:116 strán 24 cm
Bibliography:Obsahuje bibliografiu za jednotlivými príspevkami
ISBN:9788055417059

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