Wilson, H., Street, R., & Bruce, L. (2008). The multichannel challenge: Integrating customer experiences for profit. Elsevier.
Chicago Style (17th ed.) CitationWilson, Hugh, Rod Street, and Lindsay Bruce. The Multichannel Challenge: Integrating Customer Experiences for Profit. Amsterdam: Elsevier, 2008.
MLA (9th ed.) CitationWilson, Hugh, et al. The Multichannel Challenge: Integrating Customer Experiences for Profit. Elsevier, 2008.
Warning: These citations may not always be 100% accurate.


