Marketing management

Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Other Authors:	Černá, Štěpánka (Translator), Faktor, Viktor, 1944- (Translator), Juppa, Tomáš (Translator)
Format:	Book
Language:	Czech English
PhysicalDescription:	788 s. ilustr., sch., fotogr. 29 cm
Published:	Praha Grada 2007
ISBN:	9788024713595
Edition:	1. vyd.
Subjects:	marketingový manažment Marketing management učebnice vysokých škôl príručky Textbooks (higher) Handbooks, manuals, etc.

Marketing management by Kotler, Philip, 1931-

Edition: 10. rozš. vyd.

Published: Praha : Grada, 2001

ISBN: 8024700166

Physical Description: 719 s. : ilustr., sch. ; 28 cm

Other Authors: Dolanský, Václav (Translator) | Jurnečka, Stanislav (Translator)

Book