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Marketing and smart technologies proceedings of ICMarkTech 2023 Volume 1

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Bibliographic Details
Corporate Author: International Conference on Marketing and Technologies (ICMarkTech) Praha, Česko) (Author)
Other Authors: Reis, José Luís (Editor), Zelený, Jiří, 1989- (Editor), Gavurová, Beáta, 1972- (Editor), Santos, José Paulo Marques dos (Editor)
Format: Conference Proceeding Book
Language:English
Published: Singapore Springer 2024
Series:Smart innovation, systems and technologies
Subjects:
marketingový výskum
digitálne technológie
umelá inteligencia
Marketing research
Digital technologies
Artificial intelligence
inovačné podnikanie
Innovative business
zborníky konferencií
Proceedings of conferences
Description
Physical Description:883 strán grafy, ilustrácie, schémy, tabuľky 24 cm
Bibliography:Bibliografické odkazy za jednotlivými príspevkami a menný register
ISBN:9789819715510
9789819715527
ISSN:2190-3018

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