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|a 658.8:316.77
|2 2011
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|2 2011
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|a 658.849:004.738
|2 2011
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| 100 |
1 |
|
|a Fedorko, Igor
|4 aut
|9 266371
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| 245 |
1 |
0 |
|a Analýza vplyvu marketingovej komunikácie na nákupné správanie spotrebiteľov v prostredí internetu
|c Igor Fedorko
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| 250 |
|
|
|a 1. vyd.
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| 260 |
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|a Prešov
|b Bookman
|c 2016
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| 300 |
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|a 92 s.
|b grafy, tab.
|c 24 cm
|
| 366 |
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|e 400 výtlačkov
|
| 500 |
|
|
|a Vydané pre Fakultu manažmentu Prešovskej univerzity v Prešove
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| 504 |
|
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|a Bibliografia na strane 87-89 ; register ; zoznam ilustrácií a tabuliek ; zoznam skratiek a značiek
|
| 650 |
0 |
7 |
|a marketingová komunikácia
|2 SNKPH
|9 2300
|
| 650 |
0 |
7 |
|a Communication in marketing
|2 SNKPHeng
|9 265704
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| 650 |
0 |
7 |
|a internetový marketing
|2 SNKPH
|9 78055
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| 650 |
0 |
7 |
|a Internet marketing
|2 SNKPHeng
|9 338653
|
| 650 |
0 |
7 |
|a spotrebiteľské správanie
|2 SNKPH
|9 68696
|
| 650 |
0 |
7 |
|a Consumer behavior
|2 SNKPHeng
|9 270338
|
| 650 |
0 |
7 |
|a elektronický obchod
|2 SNKPH
|9 3918
|
| 650 |
0 |
7 |
|a Electronic commerce
|2 SNKPHeng
|9 318437
|
| 655 |
|
7 |
|a monografie
|2 SNKPH
|9 70139
|
| 655 |
|
7 |
|a Monographs
|2 SNKPHeng
|9 120675
|
| 710 |
2 |
|
|a Prešovská univerzita v Prešove.
|b Fakulta manažmentu
|4 pbl
|9 124082
|
| 919 |
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|a 978-80-8165-185-4
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| 958 |
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|a NB
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