APA (7th ed.) Citation

Krafft, M., Hesse, J., Höfling, J., Peters, K., & Rinas, D. (2010). International direct marketing: Principles, best practices, marketing facts. Springer.

Chicago Style (17th ed.) Citation

Krafft, Manfred, Jürgen Hesse, Jürgen Höfling, Kay Peters, and Diane Rinas. International Direct Marketing: Principles, Best Practices, Marketing Facts. Berlin Heidelberg: Springer, 2010.

MLA (9th ed.) Citation

Krafft, Manfred, et al. International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer, 2010.