International direct marketing principles, best practices, marketing facts

Bibliographic Details
Other Authors:	Krafft, Manfred, 1963- (Editor), Hesse, Jürgen, 1938- (Editor), Höfling, Jürgen, 1963- (Editor), Peters, Kay (Editor), Rinas, Diane, 1967- (Editor)
Format:	Book
Language:	English
PhysicalDescription:	xxv, 326 strán diagramy, obrázky 24 cm
Published:	Berlin Heidelberg Springer [2010]
ISBN:	9783642072581 9783540396321
Subjects:	priamy marketing exportný marketing medzinárodný obchod Direct marketing International trade štúdie zborníky Studies Papers of several authors

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