Cover Image

Loyalty programs: Monobrand, Co-brand, Coalition monograph

Bibliographic Details
Other Authors: Skorobogatych, Irina I. (Editor), Sidorčuk, Roman R. (Editor)
Format: Book
Language:English
PhysicalDescription:172 s. grafy, sch., tab. 21 cm
Published: [Bratislava] Ekonóm 2017
ISBN:9788022543729
Subjects:
manažment vzťahov so zákazníkmi
Customer relationship management
zákaznícke služby
Customer services
spotrebiteľské správanie
Consumer behavior
obchodné značky
Brand name products
monografie
Monographs

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