Marketingová komunikácia a médiá 13 zborník vedeckých štúdií z oblasti histórie a teórie marketingovej komunikácie a médií

Bibliographic Details
Main Authors:	Horňák, Pavel, 1953-2023 (Author, Compiler), Valter, Ján, 1959-2017 (Author), Banyár, Milan, 1982- (Author), Buček, Jaroslav, 1966- (Author), Kubinská, Lucia (Author), Kaffka, Hubert (Author), Zelenáková, Kristína (Author)
Other Authors:	Vopálenská, Eva (Compiler)
Format:	Software eBook
Language:	Slovak
PhysicalDescription:	1 CD-ROM farebný 12 cm
Published:	Bratislava Book & Book Publisher 2014
ISBN:	9788089652082
Subjects:	marketingová komunikácia mediálna komunikácia marketing media relations public relations konkurencieschopnosť médiá Communication in marketing Media Communication Competitiveness elektronické zdroje CD-ROM Electronic resources Papers of several authors zborníky

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