APA (7th ed.) Citation

Dunn, S. W., & Barban, A. M. (1978). Advertising: Its role in modern marketing (4th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4th ed. Hinsdale, Ill: Dryden Press, 1978.

MLA (9th ed.) Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4th ed. Dryden Press, 1978.

Warning: These citations may not always be 100% accurate.