Advertising its role in modern marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.
Dryden Press
c1978
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xix, 741 s. fotogr., grafy 26 cm |
|---|---|
| ISBN: | 0030143411 |