Consumer Behaviour and Branding: A Cross Cultural Perspective

Bibliographic Details
Main Authors:	Chovancová, Miloslava, 1952- (Author), Asamoah, Emmanuel Selase (Author), Wanninayake, W. M. C. Bandara (Author)
Format:	Book
Language:	Czech English
PhysicalDescription:	183 s. grafy, sch., tab. 24 cm
Published:	Žilina Georg 2011
ISBN:	9788089401581
Edition:	1st ed.
Subjects:	spotrebiteľské správanie obchodné značky Consumer behavior Brand name products marketing monografie Monographs

Similar Items