Buzzmarketing přimějte lidi, aby o vás mluvili

Bibliographic Details
Main Author:	Hughes, Mark, 1965- (Author)
Other Authors:	Škapová, Hana (Translator)
Format:	Book
Language:	Czech English
Published:	Praha Management Press 2006
Edition:	Vyd. 1.
Subjects:	ústna reklama masmédiá marketing marketingová komunikácia úspech v podnikaní Word-of-mouth advertising Mass media Communication in marketing Success in business príručky Handbooks, manuals, etc.

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