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Marketing Identity Conference Proceedings from International Scientific Conference 8th-9th November 2016, Congress hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic Part II. Brands we love

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Bibliographic Details
Corporate Author: Marketing Identity Smolenice, Slovensko
Other Authors: Petranová, Dana (Editor), Čábyová, Ľudmila (Editor), Bezáková, Zuzana (Editor)
Format: Conference Proceeding Book
Language:English
Published: Trnava University of Ss. Cyril and Methodius, Faculty of Mass Media Communication 2016
Subjects:
marketingová komunikácia
obchodné značky
Communication in marketing
Brand name products
zborníky konferencií
Proceedings of conferences
Description
Physical Description:505 s. fotogr., grafy, ilustr. sch., tab. 21 cm
Bibliography:Bibliogr. ; bibliogr. odkazy ; pozn.
ISBN:9788081058417

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