Marketing management

Bibliographic Details
Main Author:	Kotler, Philip, 1931- (Author)
Other Authors:	Dolanský, Václav (Translator), Jurnečka, Stanislav (Translator)
Format:	Book
Language:	Czech English
PhysicalDescription:	719 s. ilustr., sch. 28 cm
Published:	Praha Grada 2001
ISBN:	8024700166
Edition:	10. rozš. vyd.
Series:	Profesionál
Subjects:	marketingový manažment monografie

Marketing management by Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-

Edition: 1. vyd.

Published: Praha : Grada, 2007

ISBN: 9788024713595

Physical Description: 788 s. : ilustr., sch., fotogr. ; 29 cm

Other Authors: Černá, Štěpánka (Translator) | Faktor, Viktor, 1944- (Translator) | Juppa, Tomáš (Translator)

Book