Perspectives on consumer behaviour theoretical aspects and practical applications

Bibliographic Details
Other Authors:	Sroka, Włodzimierz, 1967- (Editor)
Format:	Book
Language:	English
Published:	Cham Springer 2020
Series:	Contributions to Management Science
Subjects:	spotrebiteľské správanie Consumer behavior spotrebitelia Consumers marketingový výskum Marketing research branding Branding (Marketing) monografie Monographs

Perspectives on consumer behaviour : theoretical aspects and practical applications

Published: Cham : Springer, 2020

ISBN: 9783030473822

ISSN: 1341-1941

Physical Description: xx, 338 strán : grafy, mapy, tabuľky ; 24 cm

Other Authors: Sroka, Włodzimierz, 1967- (Editor)

Book